Biography
Laurie McCabe brings more than 20 years of experience in the IT industry to her current role as Partner at the SMB Group. Laurie has built widespread recognition for her capabilities and insights in the small and medium business (SMB) market in several areas, including cloud computing, software-as-service (SaaS), collaboration, business solutions, social networking and managed services. Laurie’s expertise in market, channel and competitive analysis helps vendor clients capitalize on shifting market trends, and create successful go-to-market and outcomes.
From 2009 to 2010, Laurie was a Partner at Hurwitz & Associates, where she co-authored Collaboration for Dummies (Wiley Publishing) and led SMB-related projects. Prior to that, Laurie served as Vice President of SMB Insights & ...
Expertise
- Social Media
- Computer Software
- Research
- Information Technology and Services
- How SMBs are using social media in their businesses
- How SMBs make technology-related purchasing decisions
- SMB technology trends
- Social Media as SMB Tool
- Beyond the Hype—What You Need to Know About the Cloud
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Sample Talks
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- Title: Top Technology Trends for Small Business
- Description: Having trouble staying on top of what's new in the technology market? Confused about what solutions can really help your business? You're not alone--our recent survey shows that most small businesses find it difficult to keep up with technology trends,
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