The Future of SEO
The SEO industry has been in a permanent state of flux since it arose in the late 1990s. Yet the past few years have seen an unprecedented shift in how SEO is performed. With an increasingly clever Google algorithm and a trend towards closed systems such as apps and proprietary (social) platforms to which search engines do not have access, what's in store for the future of SEO? This talk will examine current trends and extrapolate to what future search engine optimisers will be engaged in.
Advanced on-site SEO for Ecommerce websites
In this talk you will get an overview of a variety of advanced on-site SEO techniques that can improve an ecommerce website's performance in Google's search results. Tactics discussed include properly structured information architecture, implementation of semantic mark-up, ensuring proper indexing of product pages and minimising duplicate content issues, and use of multimedia. Additionally we'll look at auditing & analysis tools such as Google Webmaster Tools and Google Analytics.
Developing a Digital Marketing Strategy
Too many businesses are online because they feel they have to, and lack a cohesive marketing strategy to underpin their digital activities. In this talk we'll outline a tried and tested four phase process to develop a strongly founded digital marketing strategy that will ensure a company's internet adventures deliver long term sustainable value.
Digital Marketing workshop
This workshop, either a half-day session or a full day training, provides a high-level overview of the basics of digital marketing. Participants will be educated on the basic principles of digital strategy, SEO, PPC, Social Media, Email Marketing, and Web Analytics. This workshop is a great starting point for further learning about digital marketing, providing immediately useful insights and actionable tactics.
